Oh HELLO...
I wanted to create a space where women could carve out time for themselves, surrounded by other women who inspire, uplift, and motivate them.
A space that introduces you to the brands and creators you need to know. No endless searching. No overwhelm. Just a moment to slow down, discover, and connect.
FRANCOISE HALL | Founder
BACK story
After nearly 18 years in digital marketing—running my own agency and helping brands connect with their audiences—I hit burnout and wanted more time with my daughters.
During the pandemic, I started a small business. I loved the creativity and connection it brought, but I quickly saw how hard it was for independent brands to get noticed without paying high platform fees or competing in an overwhelming online space. I found myself endlessly scrolling, searching for brands that felt personal—for products that had real stories behind them.
That’s when the idea for WOMNEI took shape.
What if there was a way to cut through the noise? A place where shopping feels personal, where you know the stories behind the products you love, and where every purchase fully supports an independent brand—without fees, commissions, or anything that cuts into their success.
This is my way of helping small, female-founded brands thrive—and giving you a way to shop with purpose, discover inspiring women, and feel part of something bigger. Each month, as members of the WOMNEI Circle, I'll introduce you to thoughtfully selected brands, inspiring stories, and must-follow creators—all shared through a beautifully designed digital flipbook.
As for the name...WOMNEI (Wom-nay) reflects what drives me: the endless creativity, resilience, and brilliance of women.
Women's Never-Ending Inspiration.